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What Exactly are Explainer Videos?

By 08/07/2019Explainer Videos

Explainer videos are an increasingly popular marketing tool, but other than being visually stunning what exactly are explainer videos? What makes them so effective, and why are the team at Kashu so passionate about them?


The Basics of Explainer Videos


In a nutshell, the primary purpose of an explainer video is to explain, no surprises there! The videos usually focus on an idea, product, or service and can be recognized by the combined use of easy-to-understand language and engaging visuals.

Designed to capture your intended audience’s attention, Explainer Videos are often an ideal way for businesses or organizations to communicate their message and express what their company, product, or service is all about. The use of visuals, almost always animated, a supporting voiceover, and often music allows for creative freedom and the opportunity to convey complex ideas in a simplistic and engaging way.


How to recognize an Explainer Video


To understand exactly what Explainer Videos are, it’s essential to recognize the main characteristics.

You can usually identify Explainer videos by the use of animated graphics and characters combined with a quality voice over and often music. The videos are to the point, easy to understand, and attempting to engage a targeted audience.

In terms of a narrative, Explainer videos often identify a problem the audience may be concerned with and go on to explain how their idea, product or service meets the needs of their targeted audience and provide a solution. The videos usually address the direct questions of how what and why to convey their message.


Why are Explainer videos so effective?


Now you have an increased understanding of the purpose and basic or primary characteristics of an Explainer video and can recognize or identify one. Let’s take a look at what makes these types of visual content so effective as a marketing tool.


Able to quickly explain your idea in an engaging way


Explainer videos are also great at maintaining your target audience’s attention due to their visual appeal and short length. The videos are usually no longer than 90 seconds to capture to ensure the message remains straightforward and easy to digest.


Communicates directly with your target audience


This concise approach also allows your business to get right to the point and deliver a clear message, communicating exactly who and what your business is, what you have to offer, how the products or services will benefit potential customers and why they should support or invest in your vision.

This vast potential, sense of creative freedom to explain your business idea, product, or service in an informative and educational way and ability to capture the audience’s attention makes an Explainer Video a fantastic asset to any marketing strategy.


Increases brand awareness


Their visual appeal also allows businesses to creatively express the identity of the brand using color and strong visuals. This is another advantage to Explainer Videos as a successful video can leave a long-lasting impression and can contribute to increased brand awareness.

The animated element of Explainer videos can be extremely effective in appealing to a specific demographic and can, therefore, resonate with your target audience. This sense of awareness around your brand and its products or services is great from a marketing perspective as it can progress to consideration around purchasing what you have to offer and therefore potential future conversions.


Increases online visibility


As well as increased brand awareness, Explainer Videos also contribute to increased online visibility. Engaging videos are often great assets to share on YouTube and across social media platforms with the intention to spread the word about your idea, service, or product and to reach your audience.  

Embedding an engaging Explainer Video on the landing page of your business website is also great for your online presence and visibility as it can result in users spending longer on your page. From an SEO perspective (Search Engine Optimisation), retaining the interest of visitors to your website is ideal as it can contribute to your business ranking well on Google and other search engine results pages.

The videos can also reduce the bounce rate on your page as the use of engaging, visual content is likely to result in visitors further exploring your website. Effective Explainer Videos are able to steer visitors towards fulfilling any calls-to-action and encourage the journey to conversion!


Creative freedom on a smaller budget


In comparison to the cost of producing live-action videos, animated Explainer Videos can often be created on a smaller budget, in a shorter time-frame and prove to be extremely engaging due to the visual appeal.

The animated element of the Explainer Videos allows for creative freedom and the potential to convey any idea visually and avoid the financial limitations of live-action footage. This cost-effective aspect to Explainer Videos further enforces their reputation as a great marketing tool for any business.


Why choose Kashu to create your Explainer Video?


The team of creative bees at Kashu are extremely passionate about creating stunning, animated Explainer Videos. We pride ourselves on ensuring the videos we make are unique to your business, product, or service.

That’s why we offer the full package and carry out the entire process internally, from the first brainstorming ideas session to the final edit. Our services include copywriting and scriptwriting if required, to ensure the language used in the video is clear and concise and delivers your message in an easy-to-understand way. We also record professional voiceovers at the Beehive, available in several languages and accents as well as offering original music and high-quality audio.

We work closely with our clients and will keep you in the loop throughout the animation process in terms of character design, storyboarding, and editing. At Kashu, we pride ourselves on developing excellent working relationships and have years of experience creating over 10,000 Explainer Videos and Corporate Animations for international brands such as Nissan, KFC, and Vodafone.

Is your business interested in Explainer Videos by Kashu? Take a look at our extensive portfolio, or to receive a quote, simply fill out our contact form, and we’ll get back to you soon to discuss your ideas!