So, you want to know if an Explainer Video can help your website’s SEO ranking? Well, you’re in the right place! Although Explainer Videos don’t necessarily have a direct impact upon your website’s SEO ranking, there are plenty of indirect ways they can help to boost where your website is currently ranking on Google’s Search Engine Results Page (SERP).
Thankfully, Kashu is here to explain to you the three most significant impacts an Explainer Video can have on your website’s SEO – read on to discover more:
1: Google likes longer visits to your website
Search Engine Optimization, or SEO, is the process of increasing the quality as well as the quantity of organic traffic visiting a website. It is often done by attempting to increase either the website’s visibility or a webpage’s visibility, to users of a search engine such as Google or Bing.
For a search engine like Google to decide which pages are ranked first, or last, the software’s algorithm considers a vast range of known and unknown metrics – one such metric we know of is the average time visitors spent on a website or a webpage. According to research published by TIME magazine, roughly 55% of a website’s viewership spend less than 15 seconds actively engaging with a webpage; that’s not very much time at all, especially if you’re looking to make a sale.
Accordingly, an engaging and well-designed animated Explainer Video could potentially boost the average visit time on your website by around 2 minutes. As we know Google is interested in the average time visitors spend on a website, considering it a critical SERP ranking factor, it would be safe to assume that an Explainer Video can potentially help your website’s SEO by encouraging your visitors to stay around longer than they perhaps would have intended.
2: Don’t forget about YouTube
People tend to forget that Google is a parent company to many of the internet’s most loved domains, and YouTube has been a part of the Google family since 2006. Although we don’t have any definitive proof that Google’s algorithm favors content hosted on YouTube, it would be naïve to assume that Google didn’t have some preference for its own video-sharing company.
Most of us know the obvious benefits associated with YouTube as a video-sharing platform: it’s free to upload to, there’s a potential for uploads to go viral and if used properly it can function as an effective marketing tool. However, there are hidden SEO benefits to YouTube that you might not be aware of.
One such SEO benefit is the use of YouTube’s captioning suite, which enables users of the website to add or correct captions to an uploaded video. Although nine out of ten times the software will accurately transcribe the audio of your video into text, it’s a good practice to ensure that the video’s script is 100% accurate. As Google is unable to read or infer information in the same way that humans do, it’s essential to ensure that the captions you upload are accurate; that way, when you link to the video from your website, Google’s algorithm will be able to establish the relevance between your website and the video’s transcription. In this way, an explainer video can be a highly effective way of assisting your website’s SEO by targeting important keywords.
3: Google SERP Videos
The third and final way that explainer videos can positively affect your website’s SEO is by physically appearing on Google’s SERP. Now, although this isn’t directly boosting your website’s ranking on Google’s SERP, so to speak, it is having a range of far-reaching effects on your website’s broader SEO metrics.
For example, several studies have shown that in regards to engagement, video generally has a much higher click-through-rate when compared to other forms of media. Furthermore, as we mentioned earlier, Google’s algorithm does add significant weight to engagement metrics such as page-view time.
Another benefit is of course that if your video’s descriptions tie the video hosted on YouTube to your website, then it’s likely a number of the video’s viewers will also follow the relevant links through to your webpage – increasing your website’s traffic.
Additionally, it’s essential to understand that YouTube also uses a similar keyword-based system to establish relevance to the videos uploaded to the platform. Accordingly, if your video is appearing in Google’s SERP, then it must be successfully competing for some associated keyword. Thankfully, Google’s algorithm is intelligent enough to then make the association between your businesses’ video on YouTube and your broader brand – further establishing your business as relevant to the keywords associated with the video.
Explainer Videos by Kashu
As you can see, there are plenty of indirect benefits an Explainer Video can bestow on your website’s SEO. However, for any of these indirect benefits to begin to occur, you need to be sure you have an engaging Explainer Video that people want to watch – that’s where we come in!
Here at Kashu, we specialize in producing bespoke animated Explainer Videos; over the last few years, we’ve created over 10,000 of these videos for clients across the globe. We’ve worked with multi-national corporations such as Vodafone, KFC, and even Microsoft – so you know we’re serious about what we do!
So, if you’re looking for an engaging and bespoke animated Explainer Video that has the potential to help boost your website’s SEO – simply fill in our contact form. One of our team members will be in touch as soon as possible with an affordable quote and answers to your most burning questions!
On average it takes the team here at Kashu roughly 25-29 days to bring a professional 30-second video to completion. With that being said, depending on the length of the video as well as its content, this can vary greatly. If your business is planning a longer video, or perhaps needs a quicker turn-around on a project, don’t hesitate to get in contact – we’ll see what we can do to help!