It’s time to explore an alternative, from innovators who fuse art and fashion in a crucible of creative energy, to produce unique designs that capture, define and express the spirit of youth.
The TeeSpirit start-up is a company that produces extremely creative and modern clothing and accessories. The task was to create something as unique as their brand. Their branding is super clean and sharp, using only white, grey and black colors, and this is why the video is in this pallette as well.
Video Style:
Explainer video
Client
TeeSpirit
What We Did
Scriptwriting, voiceover recording, designs and animation
90
Hours Spend
18
Scenes Designed
4
Revisions Made
Step 1
Scriptwriting & Brainstorming
First, we discussed the details for the project with our client and we started working on the script. Then, we presented the plan of action and the ready script to the client, as well as our ideas for the visuals, based on the ready script.
Step 2
Voiceover
Once the script was approved, we started working on the voiceover with the artist that the client chose.
Step 3
Sketching Phase
After this, we started with the rough sketches. The sketches ensure that we are on the same page about the position of the characters, the construction of the compositions and the elements that will be designed after in the graphic storyboard stage of our explainer video
Step 4
Style sample
We continued with the style sample. This includes designing one main element (such as a character or the most important element which will be used in the video) in the desired style. Once we make sure that the style works, we continue with the graphic storyboard.
Step 5
Graphic storyboard
We finished the design stage by putting together the final designs for all of the scenes. Once we got the graphic storyboard approved, we moved to the animation stage.
Step 5
Animation
We finalized the project with the animation. During that stage, we added royalty-free music and sound effects and made the drawings come to life!
