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Our goal was to create an engaging explainer video in line of their branding. We used the characters they already had, but we re-designed them so that we can use them for the animation. We also added backgrounds and items that we animated to make the video look great.
Video Style:
Explainer video animation
What We Did
Scriptwriting, voiceover recording, designs and animation


Hours Spend


Scenes Designed


Revisions Made
Step 1

Scriptwriting & Brainstorming

First, we discussed the details for the project with our client and we started working on the script. Then, we presented the plan of action and the ready script to the client, as well as our ideas for the visuals, based on the ready script.
Step 2


Once the script was approved, we started working on the voiceover with the artist that the client chose.
Coohom explainer video voiceover
Step 3

Sketching Phase

After this, we started with the rough sketches. The sketches ensure that we are on the same page about the position of the characters, the construction of the compositions and the elements that will be designed after in the graphic storyboard stage of our explainer video
Step 4

Style sample

We continued with the style sample. This includes designing one main element (such as a character or the most important element which will be used in the video) in the desired style. Once we make sure that the style works, we continue with the graphic storyboard.
Step 5

Graphic storyboard

We finished the design stage by putting together the final designs for all of the scenes. Once we got the graphic storyboard approved, we moved to the animation stage.

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