Loox prides itself on being a genuine review-driven platform that builds its customers through using strong social proof of online customer satisfaction. Currently, it has over 15,000 Shopify merchants choosing to grow their business with Loox and this number is ever-expanding.
We worked alongside their tremendous team to create this Animated Explainer Video that we feel really captures the essence of their brand – showing how they utilize online shoppers’ recommendations to generate and build upon consumer trust. The video beautifully demonstrates how photo reviews of happy customers can skyrocket your business.
Video Style:
Explainer video animation
Client
Loox
What We Did
Voiceover recording, designs and animation
100
Hours Spend
29
Scenes Designed
5
Revisions Made
Step 1
Scriptwriting & Brainstorming
Our dedicated team of experts thrust themselves into the challenge and began visualizing the concept. We took a collaborative approach and worked closely with the guys at Loox. In no time at all, we had a sea of ideas between us and the creative process was in full swing.
Step 2
Voiceover
It was now time to delve into our wide selection of voiceover artists. Here at Kashu, we strive to carefully handpick the perfect voice to accompany the video – we feel this is of paramount importance as the audience needs to ‘buy in’ to the concept from the outset. This particular project required an assured, confident tone that could deliver the brand’s message accurately.
Step 3
Sketching Phase
Time to really ignite the creative spark! Working closely with Loox, we started visualising our characters, scenery and props. We decided to sketch pink-skinned characters to create a sense of ethnic ambiguity and inclusivity that was also eye-catchingly engaging to the viewer.
Step 4
Style sample
Sketches now in place, it was time to start lifting our characters and scenery off the page. The client agreed on a modern, classic style that was simplistic yet striking in its ability to draw you in – a visually appealing style with vibrant looking characters contrasted with a bright, fresh background.
Step 5
Graphic storyboard
The backbone of the project now in place, we were ready to fully implement the client’s vision and start developing the scenes ready for final approval before tackling the animation phase. It was decided that the storyboard would focus on an imagined, yet realistic customer journey and how they could utilize the Loox app to grow their business – ultimately showcasing the app’s full potential for generating business based upon real-life, genuine customer reviews.
Step 5
Animation
Time for the pièce de résistance – or the animation phase, as we humbly call it! Our animators were primed and ready to bring this project into full bloom. They colored and animated the story fully, tying the dialogues and background music smoothly together while bringing to life the animation layers and the all-important action. A visual focus on the app’s potential to deliver statistical and analytical benefits to your business and the overall ease and accessibility were highlighted in the final animation.
