The Leaps Brief
The animated video we produced for tech company ‘Leaps’ is a fantastic example of an animated explainer video done right. Firstly, it has a strong focus on their brand colors and identity, and secondly, it is able to communicate a number of complicated or advanced ideas quickly and clearly, without being dull!
There were several steps in the creation process for this high-quality video, read-on to learn more.
Each individual explainer video we tackle for our clients comes with its own unique combination of needs and obstacles to overcome. Luckily, we have the experience and talented team required to not only overcome these obstacles, but surpass all expectations!
In this case, Leaps needed to communicate the applications for their technology, showing the number of ways in which their indoor location technology works in a way that is easy to understand to the layman. They also wanted us to work with a branded colour scheme, meaning our use of colour and character styles had to stick within set parameters.
Isometric 2D animation
What We Did
Scriptwriting, voiceover recording, designs and animation
Scriptwriting & Brainstorming
When it comes to creating videos that are planned to communicate a complicated idea or number of ideas, it’s crucial that we work closely with the client to ensure the contents of the script is factually accurate and contains the right balance of tone and pace to ensure the finished product is engaging. For this reason, the team at Leaps had a lot of involvement in the production of the script, and we worked to ensure the final script fits the video well.