JT Global came to us with an idea of creating a corporate explainer video promoting their brand-new cloud-based PBX system which provides an alternative to traditional call-handling methods. We created a Corporate Explainer Video to showcase their first-rate brand.
Our client’s Cloud PBX system offers an opportunity for businesses of all sizes to subscribe monthly to their service, benefitting from such features as uniquely-tailored queue-handling and virtual receptionists – services previously reserved only for large organizations. Their customers can access these vital business tools anywhere, anytime, on any device they choose.
Video Style:
Corporate explainer video
What We Did
Voiceover recording, designs and animation


Hours Spend


Scenes Designed


Revisions Made
Step 1

Scriptwriting & Brainstorming

When making these animated explainer videos, we have to work closely with the client to ensure the script contains the correct factual information and also delivers the exact tone required to engage with their audience. We relied on the team at JT Global for continuous input during this phase to ensure they were fully bought-in to the script.
Step 2


Here at Kashu, we love the voiceover phase of any project as we get to match one of our super-talented voice artists with the script, making sure they bring the correct character and energy to drive the overall feel of the video. This is where our client begins to see their vision come to life, right before we start sketching!
Coohom explainer video voiceover
Step 3

Sketching Phase

Designing the characters and scenery was a key stage in the pre-production as we needed to create visuals that their audience will identify with. This process involved experimenting with colours and exploring ideas with our client, taking on board any feedback – a continuous and vital part of the process.
Step 4

Style sample

Our client opted for a clean and minimalistic style and a business-themed approach to video. Greens and blues were prominent in the color schemes chosen as these represented the client’s brand and logo. Direct feedback from JT Global allowed us to make the necessary adjustments before hitting the storyboard. 
Step 5

Graphic storyboard

We used this stage to demonstrate the diverse range of applications of the client’s product in a range of settings. We designed characters and objects using life-like color schemes. This was a fun process that allowed the client to see how the animation would play out before signing off on the storyboard. 
Step 5


By this stage, our expert team of animators were  now itching to bring the video to life and they immediately got stuck right in! They were able to inject personality into the video and show how JT Global uses a range of technological advances to improve productivity and create an efficient working environment for potential customers. The video maintained a professional feel throughout but was also dynamic and easy on the eye, with uplifting background music driving the animation at just the right pace.

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