The Huddol Brief
Huddol is a brand that wanted to convey real emotions in a way that was honest and relatable to the viewer.
This required an imaginative use of colour, character design and tonality throughout the 3 animated videos we created for the team, as they really wanted to cut to the core of what many people truly ‘feel’ day-to-day.
Video Style:
2D animation
Client
Huddol
What We Did
Designs and animation
60
Hours Spend
10
Scenes Designed
2
Revisions Made
Step 1
Scriptwriting & Brainstorming
After our initial consultation with the team at Huddol, we began gathering ideas of how to present the initial sketches and ideas for these animated explainer videos. We opted to use ‘real-life- backdrop images to give the video a grounded sense of reality, while the more ‘cartoon’ style characters we sketched and designed would offer a sense of relief.
Step 2
Voiceover
Once the scripts were agreed upon, we worked with one of our carefully selected voiceover artists to capture the right emotion, and feel for the animations. As you will notice, the tone of the script changes to convey different emotions and the video progresses, which matched the brief perfectly.
Step 3
Sketching Phase
Next came the design outline and storyboarding. This was particularly important for this project, as the animation had to move through ‘feelings’ as well as scenes.
Step 4
Style sample
Next we did the style sample, where we designed all the main characters for the video to confirm the style with the client.
Step 5
Graphic storyboard
This also allows us to present our clients with a visual demonstration of how the narrative will play out, and get any feedback before we commit each scene for animation.
Step 5
Animation
Finally we begin animation. During early stages of the video, we use a black and white backdrop to contrast our main character from the world, showing a sense of isolation. As the solution comes into focus, a more vibrant and active setting comes into play, delivering a sense of relief and happiness as our main character joins a community and overcomes her feelings of isolation, a wonderful pay-off for this emotionally driven explainer video!
