Overview

HubTiger has created an exciting and convenient solution to the traditional ‘boring’ bike shop process.

This efficient digital system allows cyclists and bike shop owners to synchronize the usage stats of a bike and its components, making bike repair and maintenance as easy as can be. This cartoon explainer video was incredibly fun to work on, and the team at HubTiger have a great brand and personality, which really shines through in the finished product!

Video Style:
2D animation
Client
HubTiger
What We Did
Voiceover recording, designs and animation

60

Hours Spend

15

Scenes Designed

4

Revisions Made
Step 1

Scriptwriting & Brainstorming

The HubTiger team handled the writing of their script themselves. 
Step 2

Voiceover

Once we received the copy we got to work right away, working closely with one of our talented voiceover artists to find the right tone and pace for the script, and ensuring the client was happy with how it sounded before we produced the final recording.
Coohom explainer video voiceover
Step 3

Sketching Phase

 Next, we planned the scenes and settings and our gifted team of illustrators got to work producing a fun sketch storyboard for the client to review
Step 4

Style sample

Next, we presented them with the character designs to ensure the look and feel of each character and frame is perfect (this way, we get everything 100% perfect at the beginning, and then the animation part can commence!).
Step 5

Graphic storyboard

When we had their approval on the sketches and the characters, we designed all of the scenes for the video.
Step 5

Animation

 Then comes our favourite part: the animation! Once the character and set designs were finalised, we bring them to life by having our genius team of animators inject every character, prop and set peace with life and personality. Once the scene is moving and the pace is set, we can match character mouth movements to the voiceover track provided by our chosen artist to ensure a natural-looking speech is given.
Finally, we agreed on suitable backing music for the video and set this with the client in advance. Then we added everything together and rendered the final version of this awesome animated explainer video, resulting in a fantastic finished product that both the client and our team at Kashu were super-happy with.

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