Guidebitcoin have created a learning and tutorial platform for Bitcoin investment, and had a number of selling points and value propositions that they wanted to communicate during their explainer animation.
We handled the creation of their Animated Explainer Video ensuring that the script and storyboard featured the right selling points with the right visual accompaniment, ensuring the viewers retain the correct information once the video is finished.
Video Style:
Explainer video
Client
GuideBitcoin
What We Did
Voiceover recording, designs and animation
50
Hours Spend
21
Scenes Designed
4
Revisions Made
Step 1
Scriptwriting & Brainstorming
The team at Guidebitcoin had a number of selling points they needed to communicate to the viewer, including the financial appeal of trading Bitcoin as well as the functionality and benefit of their system, so we helped craft a script that clearly outlined all of these value points in an order that made the most sense to their target audience.
Step 2
Voiceover
Choosing the right voiceover artist for the video was also absolutely crucial – they needed an artist with a warm, trustworthy tone that could deliver the script in a clear and professional manner. Luckily at Kashu we have a wide network of talented voiceover artists to choose from, and helped the client select the best fit for their project.
Step 3
Sketching Phase
There were a lot of elements featured in this video, so it was crucial that we started the design phase by sketching rough copies of each character, icon and scene so that we could agree the starting style with the team at Guidebitcoin. Once we had versions of these elements that we were happy to work with, we moved on to style samples!
Step 4
Style sample
Now we get to add character and colour to the various elements we created during the sketching phase. When creating style samples, we take great care and attention to ensure every character, icon, scene and element is professionally designed and coloured, making for a fantastic finished product once we animate the video!
Step 5
Graphic storyboard
Before we can move on to video animation, we have to ensure the narrative of the video and the order of the scenes is correct. Here we create a visual storyboard and describe what happens on screen during each scene, as well as which sections of the voice over each scene will match-up with. Again, once the client has any final feedback we can move on to animation.
Step 6
Animation
Animating this video was great fun. With so many scenes and visual elements to work with, we created a fluid video that seamlessly transitioned from one scene to the next with no direct ‘cuts’. This natural transition from scene to scene ensures the video can communicate several points without ever feeling like an ‘information overload’, and flows well with the script and voiceover too!
