We created this fun and attractive animated explainer video for freelancing platform Fiverr to showcase the selection of eBook writers available for hire on their website.
To ensure the video delivered a clear pitch but remained engaging, we combined a professional script writing and voice-over service with a professional corporate animation to create this awesome explainer animation. Read on to learn about how the whole project came together!
Video Style:
Explainer video
Client
Fiverr
What We Did
Scriptwriting, voiceover recording, designs and animation
100
Hours Spend
32
Scenes Designed
3
Revisions Made
Step 1
Scriptwriting & Brainstorming
Every explainer video should start with the creation of a clear, concise script that not only explains the product or service in question but also keeps the viewer engaged long enough to effectively sell to them. We worked with the team at Fiverr to create a script that was fun, clear and properly described the various options of their eBook writer service.
Step 2
Voiceover
We then helped the Fiverr team select the perfect voiceover from our catalogue of professional and experienced voice actors and VO artists. With a huge selection of international artists spanning countless languages and accents, we were able to take their preferences into consideration before settling on the best fit for the project and recording a light-hearted, engaging voice track.
Step 3
Sketching Phase
The animation phase of our explainer videos always begins with a preliminary sketching phase; this allows us to design initial versions of each character, scene and element and receive the client’s feedback and thoughts before committing to more detailed designs. Once we have a final sketch settled and agreed by the client, we can move on!
Step 4
Style sample
Now that we have our sketches agreed, we’re able to move on to the style sample phase of the process. This is where we create more detailed versions of the designs, by adding more character, fine details and colour to every element we’ve created. Again, we can implement any feedback from the client before settling on final designs.
Step 5
Graphic storyboard
We finished the design stage by putting together the final designs for all of the scenes. Once we got the graphic storyboard approved, we moved to the animation stage.
Step 5
Animation
Finally comes the animation phase! We bring the whole project to life by combining the audio voiceover and design elements, injecting the animation with fluid movements, seamless transitions and plenty of energy to keep the attention of the viewer long enough to deliver several value propositions.
THE CHALLENGE
Re-designing the interface
Original UI
The original screenshot of the UI that the client provided at the initial stage.
