Our client CusRev created a plugin that helps collect and manage customer reviews for e-commerce websites. They needed a catchy video to show how important reviews are for increasing sales, establishing client loyalty, and raising brand awareness.
To stand out from the competitors, the client wanted a unique animation that grabs the viewer’s attention from the get-go and presents relevant information that will push people to sign up for their service. With a clear and efficient brief in hand, we were ready to start the creative process.
Video Style:
Explainer video
What We Did
Script, voiceover recording, designs, and animation


Hours Spend


Scenes Designed


Revisions Made
explainer video script
Step 1

Scriptwriting & Brainstorming

For this 47-second video, the script had to be kept short and sweet. Our copywriter focused only on the essential aspects of the product: what problems did it solve, and what were the main benefits for prospective clients. Then the script was sent to the client for his stamp of approval.
Step 2


The voiceover is another vital aspect of the video – the voice actor speaks on behalf of the client and has to sound approachable, professional, and trustworthy. We work with a wide selection of talent, so the client can choose the one that best fits the tone and goals of the explainer video.
Coohom explainer video voiceover
explainer video sketches
Step 3

Sketching Phase

After the voiceover was complete, the narration was visually represented by sketches. They gave our designers the blueprint to work on the style samples and the storyboard that would follow in the next two phases.
Step 4

Style sample

In this stage, the character or main elements of the explainer video are drawn in greater detail so that the client can visualize the style and design of the animation. Flat and clean design was the perfect fit for the brand, and target audience, as it wouldn’t distract from the message, but would also catch the viewer’s eye.
explainer video style sample
explainer video storyboard
Step 5

Graphic storyboard

Once the sketches and style have been approved by the client, the storyboard had to give a more detailed and clear idea of the entire video – what would the characters do, how each scene would transition into the next one, and how all the elements would interact with one another.
Step 5


Finally, all the components of a great animation were put together to create the final product – an entertaining, lively video, which told people about the service and why they should get it. We completed the project with suitable energetic music and sound effects. In the end, we were very happy with the outcome, and most importantly, the client was, too.
animated explainer video

Ready to get started?

Does your business need a fresh and memorable way to reach wider audiences? Get a colorful explainer animation so that more people learn about you and our product. Contact us for more information.