The Coohom Brief
With a product or service that is new or has a number of applications, an animated explainer video is an ideal solution. Not only are animated videos fun to watch, but they can make complicated ideas and information easy to digest and visualise too, just like in these two videos produced for Coohom!
The team at Coohom needed two sleek, isometric-style animated explainer videos to clearly outline the value of their cutting-edge furniture 3D modelling technology and software.
Coohom allows users to increase sales of their furniture, build closer ties with distributors and provide an enhanced experience for online shoppers by allowing them to view or even virtually place furniture in their home using augmented reality.
This futuristic ‘Sims’-like technology was incredibly fun to dream-up ideas and styles for, and the finished video looks fantastic!
Video Style:
Top-Down 3D Animation
Client
Coohom
What We Did
Scriptwriting, voiceover recording, designs and animation
30
Hours Spend
15
Scenes Designed
1
Revisions Made
Step 1
The Coohom Brief
The team at Coohom wanted 2 animated explainer videos created, each of which visualised and explained the many benefits of their 3D modelling platform and CMS to furniture retailers and manufacturers.
Because Coohom provides a futuristic 3D furniture modelling an AR platform, we needed to make sure the video communicated this well, by giving our isometric 2D animation the illusion of 3D! This way, the viewer can clearly understand how the platform works, and apply it to their own needs without having to use their imagination!
Step 2
Writing a fun script that 'sells'!
The team at Coohom wanted 2 animated explainer videos created, each of which visualised and explained the many benefits of their 3D modelling platform and CMS to furniture retailers and manufacturers. This started with the scripts, which needed to be clear, concise and quickly communicate the value points of the platform to retailers and manufacturers.
We worked with the team at Coohom to clearly understand their value propositions and the key points we needed to include, then our team of creative content writers got to work producing 2 lighthearted scripts that met their exact criteria. We ensured the client was 100% happy with the finished scripts before moving on to the next step of the process.
Step 3
Sketching Phase
Next came the design outline and storyboarding. We started with rought sketches.
Step 4
Style sample
This step is crucial because it allows us to ensure we capture the right style and feel, and give the client an overview of how each scene and element will look.
Step 5
Finding the perfect scene
Next, we presented the client with the final scenes for both videos to ensure that the story and flow of the video is exactly how they imagined it to be.
Step 6
Animation
Now comes our favourite part: the animation! By taking a top-down approach to this video we were able to easily switch settings in the video, showing how furniture could be digitally rendered, added to a CMS, shared with distributors or even cast into a buyer’s home using augmented reality! This sleek and seamless style of animation not only allowed us to quickly communicate many value points of the Coohom platform but also give across the ‘feel’ of their 3D rendering software; perfect!
The finished products are two clear, modern and stylish ‘isometric style’ explainer videos which quickly show the users exactly what the Coohom platform can do.
Ready to get started?
If you’re looking for a quick, fun and stylish way to introduce viewers to your product or service, be sure to get in touch with Kashu today for expert help from our creative team!
