Creating an explainer video that deals with a delicate matter such as the relocation or rehousing of elderly relatives and loved ones can be difficult to achieve with a traditional ‘real footage’ video without bringing a negative tone to the production.
However this is one of the many advantages of using an Animated Explainer Video. The natural vibrancy of colour and tone combined with friendly cartoon characters and a warm voiceover can add a calming feeling of safety and security into almost any product or service!
Video Style:
Explainer video
Client
Cheerful Transitions
What We Did
Scriptwriting, Voiceover recording, designs and animation
90
Hours Spend
25
Scenes Designed
3
Revisions Made
Step 1
Scriptwriting & Brainstorming
The much-needed services that Cheerful Transitions provide are solutions to potentially delicate problems. Elderly people moving out of their family home can be a somber time, and therefore we needed to create a script that showed understanding and sensitivity. We worked closely with the client to ensure the script had the right balance of respect and sensitivity to their target audience.
Step 2
Voiceover
To accompany the thoughtful and understanding script, we helped the client select a voiceover artist from our catalogue of talented artists. We selected an artist with a warm and welcoming tone, perfect for delivering the messages within the script.
Step 3
Sketching Phase
Next, we started the sketching phase. This allows us to come up with some initial concept drawings for the different settings and characters in the video, and allows the client to deliver any initial feedback they have about the design or look of each element. Once we have a sketch that the client and our team are happy with, we move on to the next phase.
Step 4
Style sample
We now add colour and character into the sketches during the style setting phase. This shows a more ‘complete’ version of each character and scene, showing what they will look like in the final video. Again, the client can give additional feedback and thoughts here before moving on.
Step 5
Graphic storyboard
To ensure the narrative of the video plays out correctly, we create a scene-by-scene storyboard. This shows the client what will be on-screen throughout the video, and give any feedback or preferences before we commit the video for animation.
Step 5
Animation
Now we inject the production with life by animating the scenes and characters. This video features fluid movement of elements including the Cheerful Transitions branding, and realistic movement and facial expressions of the characters to help shift the tone of the video as it reaches its conclusion.
