The Channel Bakers Brief
The team at Channel Bakers had a very clear vision of the animation they wanted included in a bespoke video that communicates an understanding of the obstacles when selling and advertising on Amazon, as well as their core value propositions. We produced this incredibly cool and stylish stop motion animated explainer video for Channel Bakers that shows how to make a brand stand out and grab attention with a selective use of colour, stylistic animation and music.
After discussing this project and receiving the initial video brief from Channel Bakers, it was clear they had a solid vision and idea of the video they wanted for their brand. This was fantastic, because we had a strong brand identity to work with which was connected to the music industry (which is always fun!). We were tasked with making a fun musical video using title cards to communicate the core value propositions of Channel Bakers, as well as using stop-motion animation and a vibrant color palette to give the video a stand-out appeal. Because this video does not feature a voice over, we also wanted to time the animations to the beats of the backing music, giving it extra stylistic appeal.
What We Did
Music, designs and animation