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Behind the Scenes: How Explainer Videos are Made

By 08/07/2019Explainer Videos

Explainer Videos are short, usually animated videos that combine engaging, visual content with a clear and concise voiceover. An increasingly popular marketing tool, Explainer videos allow businesses to capture their target audience’s attention and explain their idea, product, or service in a short amount of time and a straightforward manner.

At Kashu, we’ve developed a straightforward and step-by-step creative process to produce high-quality, custom Explainer Videos. For a behind the scenes look at how Explainer Videos are made in-house at the Kashu beehive, check out each stage of process below.




Before we begin work on your custom Explainer Video, we’ll ask you for a creative brief to gain a clear idea of your brand and its products or services. This level of understanding is crucial for our team to create an effective video unique to your business and will, therefore, discuss your vision in detail with you.

Our creative bees will then brainstorm to come up with a definitive plan of action for your Explainer video and work with you to ensure we’re all on the same page in terms of the concept.  




A well-written and structured script is paramount to your Explainer video being super-effective. At Kashu, we can work with an existing script, or our creative bees can develop a concise and engaging script for you as an extra service.

Explainer videos often inform, educate, or identify a problem before explaining how the businesses products or services provide a solution. Good questions to ponder on when writing a script include: Who is the Explainer Video aimed at? What specific problems do they face? And what are the benefits of your service or product?

Armed with insight from your creative brief and the brainstorming stage of the process, we are able to apply our writing skills to develop a unique script for your business. Our creative bees will ensure it is fit for purpose, easy-to-understand, will resonate with your target audience and encourage conversions.


Voiceover Recording


Once the new script is complete or we’ve tweaked your existing one to perfection, one of our voiceover artists at the beehive will record a reading of the script. All of our voiceover artists are professional and have years of experience delivering clear and concise recordings.

As a business that operates internationally, Kashu can offer voiceovers in several accents and languages including Spanish, Dutch, German, and French as well as English.


Sketches, Storyboarding & Style Sampling


The design stage is another crucial element as to how Explainer Videos are made. We split this stage into three sections, and our team of creative bees work behind the scenes sketching, storyboarding, and style sampling before the animation begins.

Our team spends time sketching the concept to develop a clearer vision of the project and spend time constructing a storyboard to ensure the Explainer Video follows the narrative and steers the intended audience towards converting. This section involves drawing the video out scene-by-scene before style sampling.

Awesome design is key to appeal to and resonate with the targeted audience. We work closely with you to ensure the characters and other elements of the video compliment the tone and message of your brand. Take a look at our diverse portfolio for examples of the different styles of animation we can produce at Kashu.




Once we finalize the design stage and we’ve worked with our client to decide on a particular style of 2D animation, it’s time to bring in the animator bees! We work hard to illustrate the narrative outlined by the script and to convey your business’s message.  

Simplicity is key at this stage to ensure visual appeal and create clear and concise animation that compliments the voiceover rather than distracting the attention away from it. The creative bees at Kashu can make the most complex of ideas into straightforward and engaging videos.


Music and Sound Effects


Professional sound quality is a crucial stage of the Explainer Video creative process. A poorly recorded voiceover or badly mixed music that is either too loud, quiet or sounds like it was recorded underwater can cause people to click off your video.

At Kashu, we have a team of talented musical bees who provide quality audio to our explainer videos. During this point in the creative process, they work hard to add suitable royalty-free music to strengthen the impact of the video as well as high-quality sound effects if required.


Final Editing Stage


In the final editing stage, we spend time combining the audio and visual elements and ensure each frame of the Explainer video is perfect!

Throughout the process, we keep our clients in the loop in terms of the direction and progress of the Explainer Video with our clients. The Kashu team pride ourselves on developing fantastic working relationships and allow for as many revisions as necessary. Clients are also able to access all files regarding their project throughout the process.


Explainer Videos by Kashu


At Kashu, our Explainer Videos are made custom to each client by our experienced team following our straightforward and well-refined creative process. We’ve created over 10,000 Explainer Videos and Corporate Animations for international brands such as Office 365, Vodafone, and KFC.

For an engaging and custom Explainer Video, simply fill in our contact form with as many details as you can around your Explainer Video idea and we’ll reply shortly with a quote and any further questions!

It takes an average of 25 to 29 days to complete professional 30-second video at the beehive. However, this can vary depending on the complexity and length of the video. If your business is planning a longer video or requires a quicker turn-around, then don’t hesitate to get in touch, and we’ll see what we can do!